Wix, Squarespace and Webflow are subscription tools: you get an editor and templates, and you build the site yourself. Webomat is a one-off service: an AI agent reads your current website and builds a new one from it, and you refine it in a chat. Over three years Webomat usually costs less (from $87 net including hosting). A builder wins when you want to edit the site yourself every day, or when you need a full-featured online store or bookings.
We checked competitor prices on their own pricing pages and in up-to-date reviews, as of October 2026. Builder pricing changes often and varies by country, so double-check before you buy.
The comparison at a glance
| Webomat | Wix | Squarespace | Webflow | |
|---|---|---|---|---|
| How you pay | once, $29–129 net | subscription | subscription | subscription |
| Entry price | $29 net for the whole site | Light plan from $17/mo (billed annually) | Basic plan around $19/mo (billed annually) | Basic site plan $15/mo (billed annually) |
| Hosting | first year free, then $29/year | included in the plan | included in the plan | included in the plan |
| Who designs and fills it | an AI agent, from your current site | you, with templates and AI | you, with templates and AI | you, in a visual editor |
| How changes happen | in a chat; every change is a new version | drag-and-drop editor | block editor | visual editor |
| Can you take the site elsewhere | yes, a downloadable HTML/CSS package (the store runs only on Webomat hosting) | no, it only runs on Wix servers | partly: some content exports to an XML file | code export on paid Workspace plans, without CMS content |
| Online store | a simple one for smaller sales, in the shop package ($129 or $259 net) | yes, depending on plan | yes, depending on plan | yes, on e-commerce plans |
Sources: Wix plans from Tooltester’s pricing review (updated May 2026), Squarespace prices from Style Factory’s pricing guide (updated September 2026), Webflow site plans from Webflow’s help centre note on the May 2026 pricing update, Wix’s help centre on exporting sites, Squarespace’s help centre on exporting, and Webflow’s help centre on code export.
Two different products, not two prices for the same thing
A website builder sells you a tool. You pay for the editor, the templates, the hosting and access to features, and the website is the result of your own work. If you enjoy tinkering, have the time and know what you want to say, that’s a fair deal.
Webomat sells you the result. You paste the address of your current website (or describe your business if you don’t have one), and an AI agent reads your content, photos and logo, designs a layout and codes the site. You usually see the first version of your homepage within 15–25 minutes, and it’s free (one per account). Once you order, the full site with subpages usually takes another 15–20 minutes.
That difference explains almost everything in the table. With a builder, the time is yours. With Webomat, the time is the machine’s.
What it costs in year one and over three years
Here are the simplest scenarios. Domains are left out because you need one either way: builders usually include one free for the first year on annual billing, and after that you pay for it like anyone else.
| Option | Year 1 | 3 years |
|---|---|---|
| Webomat, $29 net package | $29 | $87 |
| Webomat, $99 net package | $99 | $157 |
| Webomat, $129 net package | $129 | $187 |
| Webomat, $129 net shop package | $129 | $327 |
| Webomat, $259 net shop package | $259 | $457 |
| Wix Light ($17/mo annually) | $204 | $612 |
| Wix Core ($29/mo annually) | $348 | $1,044 |
| Squarespace Basic (about $19/mo annually) | about $228 | about $684 |
| Webflow Basic ($15/mo annually) | $180 | $540 |
The Webomat three-year figure is the package plus two years of hosting at $29, or $99 for a website with a shop (the first year is free). Builder figures assume prices stay the same; on monthly billing they come out noticeably higher.
One honest caveat: a builder subscription lets you edit as much as you like. With Webomat, the number of revision rounds depends on the package (3, 5 or 10). For a business that updates its site a few times a year, that’s plenty. For someone who adds something every day, a builder or a CMS will be more comfortable.
Time: evenings in an editor, or under an hour of waiting
The technical part of a builder is quick. You can pick a template in fifteen minutes. What’s slow is everything around it: rewriting copy from your old site, choosing photos, arranging subpages, checking how it all looks on a phone. For a site with a handful of pages, that’s typically several evenings, sometimes weeks with breaks.
With Webomat, the agent does that part. It moves the content over from your old site, lays out the subpages and checks the design at five screen widths. Your job is to look at the result and say in the chat what should change. Every change creates a new version, so you can always go back.
Who does the design and the content
This is worth deciding before you choose, because it shapes how the site will look. In a builder, the design is a template you adapt, and the content is whatever you type or the built-in AI suggests. If you don’t know what to write, the builder won’t know either; it will offer generic copy.
Webomat starts with what you already have: your copy, photos, logo and colours. It can generate missing images with AI (5, 15 or 25, depending on the package). What it won’t do is invent facts about your business that weren’t on your site. Our guide to AI website builders explains why that matters.
SEO: both routes can work
Builders come with SEO tools: titles, descriptions, sitemaps. You can rank well on any of them if someone takes care of it.
The difference shows up when you move. A redesign usually changes page addresses, and Google remembers the old ones. Without 301 redirects, you lose rankings you spent years earning. Webomat sets up redirects from old addresses to new ones, generates a sitemap and handles SEO and GEO, meaning content that AI assistants like ChatGPT and Perplexity can quote. Builders generally let you add redirects too, but you have to remember to do it. More in our guide to redesigning without losing SEO.
A static Webomat site also has no database and no editor scripts, so it loads quickly. That helps, although speed is only one ranking factor.
Who owns the website
This is where the difference is most concrete. Wix’s help centre states plainly that a Wix site has to be hosted on Wix’s servers and its files can’t be exported to another host. You can move your domain, but not the site. Squarespace lets you export some content (layout pages, one blog, text and image blocks) to an XML file in WordPress format, without styles or many page types. Webflow offers code export on paid Workspace plans, but CMS content isn’t included in the exported code.
With Webomat, once you’ve paid for a package you either publish the site on your own domain or download it as an HTML/CSS package. They’re ordinary files you can host anywhere, with or without us. Cancelling Webomat hosting doesn’t mean losing your website. The exception is the store: orders, payments and the panel are run by Webomat, so the store only works with us, and the package takes just the website.
When a website builder is the better choice
Builders have real strengths, and in some situations we’d recommend one without hesitation:
- You want to edit the site yourself, often and without limits. Daily news, a restaurant menu that keeps changing, new projects every week. A visual editor suits that better than a chat with revision rounds.
- You need bookings or a full-featured store. Wix and Squarespace have store and booking features, and Webflow has e-commerce plans, all with far more selling features than Webomat. Webomat builds a simple store for smaller sales at a fixed price ($129 or $259 net), with payment gateways and couriers used in Poland (PayU, Przelewy24, Tpay, InPost, DPD, DHL). It doesn’t do bookings.
- You enjoy design and have the time. If putting a site together is fun for you, Webflow in particular gives you control over every detail.
- You’re starting from scratch, with no content and no plan. A builder with templates and AI prompts helps you think through the structure. Webomat accepts a business description too, but it does its best work when it has something to build on.
- You want everything in one dashboard: website, email marketing, simple customer management. The big builders keep moving in that direction.
When Webomat is the better choice
- You have an old website that works but looks its age, and you don’t want to rewrite it from scratch.
- You change your content a few times a year, not every day.
- You’d rather pay once and keep the website files.
- You care about keeping your Google rankings through the move.
- You don’t have evenings to spend in an editor.
If you’re weighing up more routes, see five ways to make a website and our Webomat vs WordPress comparison. Package prices are on the pricing page, and examples are in the portfolio.
The quickest test is your own site: paste its address and look at the first version of your new homepage before you pay anything.
Frequently asked questions
Is Webomat cheaper than Wix?
Usually, if you look over a few years. You pay for a package once, from $29 net, hosting is free for the first year and then $29 a year. Wix premium plans are a subscription (from $17 a month billed annually in the US), paid every year.
Can I move my Wix site to Webomat?
Yes. Paste the address of your Wix site and the agent reads its content, photos and logo and builds a new version. Wix doesn’t let you export site files, but Webomat doesn’t need them; it works from what’s published at the address.
Can I edit a Webomat site myself, like in a builder?
Not in a drag-and-drop editor. You request changes in a chat, and each one creates a new version you can roll back. The number of revision rounds depends on the package: 3, 5 or 10.
Which website builder should I choose if I need an online store?
For a larger store, thousands of products or integrations: a builder with commerce features (Wix, Squarespace or Webflow on the right plan) or WordPress with a store plugin. If you sell a small range, mainly in Poland, and prefer to pay once, Webomat has a shop package for $129 or $259 net: catalogue, cart, payments and couriers, with products added in the panel.