There’s no single best platform for an online shop. There’s the one that fits how much you sell, where you sell it and how much of the technical work you want to do yourself.
We build Webomat, so we have an interest in this comparison. That’s why the section on when not to choose Webomat is just as long as the rest. Prices are from the platforms’ price lists as of 18 October 2026; check the current ones before deciding.
Five questions to ask before you choose
- How many products, and how many variants? Thirty or thirty thousand makes a real difference.
- Where are your customers? Only in Poland, or across the EU, the UK and the US?
- Who will maintain it? You, a developer you pay, or the platform?
- What do you pay each year after the first? Introductory offers end.
- Do you need the shop on its own, or a business website with a shop?
Answer these first. The platform choice then usually makes itself.
Shoper: the Polish hosted standard
Shoper is a Polish subscription platform with hosting, SSL and updates included. It has built-in Polish payments and couriers, an Allegro integration and an app store. In October 2026 the Standard plan costs PLN 29 net a month on a first-year promotion, and the list price is PLN 299 net a month (Shoper price list). Shoper takes no commission on sales; payment method fees come on top. After the first year you pay the yearly fee from Shoper’s price list, so check it before you commit.
Good for: shops that sell mainly in Poland, want marketplaces and integrations, and prefer a subscription to running their own server.
WooCommerce: maximum freedom, maximum maintenance
WooCommerce is a free plugin that turns WordPress into a shop. It has no revenue share, practically no limits and thousands of extensions. According to WooCommerce, hosting for most stores costs $25–350 a month, and paid extensions cost $29–299 a year each. Polish payments and parcel lockers don’t have to be among them: PayU, Przelewy24, Tpay and InPost provide free official plugins.
The price of that freedom is maintenance. WordPress, the theme and every plugin need regular updates, and someone has to fix things when two plugins disagree.
Good for: businesses that already run WordPress, have a developer they trust, or need something unusual that only a plugin can do.
Shopify: the strongest choice for selling abroad
Shopify is a global hosted platform. In Poland, Basic costs PLN 79 a month billed yearly or PLN 109 billed monthly (Shopify pricing). Shopify Payments works in Poland; if you use another payment provider instead, Basic charges 2% of sales.
Good for: shops selling across borders in euros, pounds or dollars, brands that need a large app ecosystem, and businesses planning to grow fast.
PrestaShop: big catalogues, full control
PrestaShop is free, open-source shop software with strong catalogue features. You can host it yourself or use PrestaShop Hosted for €24–29 net a month. In practice most PrestaShop shops are set up and maintained with an integrator.
Good for: larger catalogues, shops that need full access to the code, and companies with a technical partner.
Webomat: a business website and a shop in one package
Webomat starts from the website. An AI agent builds your business website (from your current site, or from a short description if you don’t have one), and the shop comes built in: catalogue, cart, payments, couriers, shop terms. The shop engine itself is ready-made and tested, not generated by AI for each customer, and it takes on the colours and fonts of your site.
You pay once, no subscription. A shop package costs from PLN 499 net ($129 on our English pages, charged in PLN) as a one-off payment, including the first year of hosting. After that, you pay only for hosting and maintenance of the website with its shop: PLN 299 net ($99) a year. Webomat takes no commission on sales. If your site is already built with Webomat, you can add a shop to it for PLN 499 net.
Good for: small businesses selling a few to a few hundred products in Poland, for whom the shop is part of a company website rather than a separate project.
Side by side
| Cost model | Who maintains it | Best for | |
|---|---|---|---|
| Shoper | Subscription | Shoper | Polish shops with marketplaces |
| WooCommerce | Free plugin + hosting and extensions | You or your developer | WordPress sites, custom needs |
| Shopify | Subscription (+2% without Shopify Payments) | Shopify | Selling abroad, fast growth |
| PrestaShop | Free software + hosting and modules | You or your integrator | Large catalogues, full control |
| Webomat | No subscription: one-off payment + yearly hosting | Webomat | Small shops in Poland with a company website |
The full cost breakdown, including gateway fees, couriers and KSeF, is in how much an online shop costs in Poland.
When not to choose Webomat
We’d rather you picked the right tool than picked us. Choose something else if:
- You have thousands of products synced with a wholesaler or an ERP system. Shoper, PrestaShop or a dedicated project will serve you better.
- You sell wholesale with price lists per customer. That’s B2B e-commerce, and it needs B2B features.
- You need marketplaces such as Allegro or Amazon synced with your stock. Shoper and the large platforms do this; Webomat doesn’t.
- You sell mainly outside Poland. Webomat’s payments run through Polish gateways (PayU, Przelewy24, Tpay) in złoty, and shipping uses Polish carriers (InPost, DPD, DHL Poland). There’s no Stripe or PayPal. For customers in the UK, the US or the eurozone, Shopify is the better fit.
- You sell subscriptions, bookings, digital downloads or e-vouchers. Webomat’s shop sells physical goods only, shipped or collected in person.
When Webomat makes sense
- You sell to customers in Poland and want the shop on your own company website, in the same style.
- You don’t want a monthly subscription just for the shop.
- You’d rather answer an assistant’s questions than configure plugins. Webomat’s setup assistant asks about payments, delivery and returns one at a time and saves the settings for you.
- The shop is an add-on to your services, or your first step into selling online.
Before you open the shop, check the legal checklist for online shops in Poland and how to set up online payments with PayU, Przelewy24 or Tpay.
If Webomat sounds like your kind of shop, see how it works and what’s included. Prices for both shop packages are on the pricing page.