People ask us how a new business website can be ready in under an hour when agencies quote weeks for the same job. The answer isn’t “magic”. It’s “six layers of work, most of them done by a machine”. Here’s what happens between pasting your URL and the moment you click “I like this version”.
Step 0: screenshot and mini-audit
It all starts with the address of your current website. Within a minute we capture it, full length, on desktop and on mobile. We measure the load time, check the SSL certificate and count the pages.
This step is free and commits you to nothing. The point is simple: before we build anything, we need to know what you have. You get the result as a score and a list of issues. Then you decide whether to go further.
Step 1: the agent reads your website
This is where the real work begins. The agent goes through your pages and pulls out everything that’s real: copy, services, photos, logo, contact details, opening hours. It recognises your industry and the character of your business: a nursery, a garage, a law firm, a manufacturer.
And now the thing we consider the most important part of the whole system: the agent is not allowed to make anything up. No certifications you don’t have. No reviews nobody wrote. No numbers out of thin air. Language models can fantasise, which is exactly why we keep ours on a short leash of facts: we’d rather leave a field empty than fill it with a pretty invention the client pays for with their reputation.
We fill gaps differently: with a question to you, or with an image generator, clearly labelled as an illustration and not your own work.
Step 2: a visual direction built from your brand
At the same time, the agent pulls out of your website whatever drives the look: logo colours, typography, the style of your photos, your industry. From that it builds a design direction: palette, typeface, graphic motif, layout.
Why does this matter so much? Because websites generated without it all look the same: a gradient, three icons, a headline in the middle. We start from your brand, not from a default theme. A nursery should come out warm and colourful; a machinery manufacturer, serious and to the point.
Step 3: the proposals
You get one, three or five proposals for a new homepage, each in a different direction: classic, bold, light. You see them next to your old website, with a comparison slider, on desktop and on mobile.
You pick one. That version becomes the foundation for the whole site.
Step 4: building the rest of the site
The agent builds the other pages in the chosen direction: services, about us, contact, real case studies. It wires up the menu, moves the content across and sets up redirects from old URLs to new ones, so Google doesn’t lose your history.
At this stage everything learned in step 1 comes together: what goes on which page, in what order, with what emphasis. It looks like magic, but it’s really the sum of many small decisions made according to rules we wrote down from our own agency projects.
Step 5: checks before you see anything
This is our favourite stage, because it’s where you can see the difference between a generator and craftsmanship. Before a proposal reaches you, it goes through several layers of automated checks:
- Five screen widths. The site must not break anywhere from a phone to a large monitor.
- Link test. Every link has to work, every button has to lead somewhere.
- Page weight. Images, fonts, scripts: the site has to be light.
- “Generator look” test. 27 traits typical of AI-made websites, which we wrote about in why AI-generated websites look the same. A score above the threshold goes back for rework, not to the client.
That’s why it takes minutes, not seconds. The checks eat up most of the time, and they’re exactly what we stand behind.
Step 6: revisions in a chat
See something you’d like done differently? Write it in the chat, in plain language: “make the phone number in the footer bigger”, “add a section with our projects”, “this feels too serious”. The system shows you how it understood your request, you approve it, and the agent makes the change. Every change is a new version, and any previous one comes back with a single click.
Notice what’s missing from this picture: emails full of screenshots, a quote for every change, deadlines. A revision stops being a project and becomes a message.
Step 7: publishing
Your choice: we publish the site on your domain with an SSL certificate, or hand everything over as a package of files to host wherever you like. Redirects from old URLs and a sitemap are included either way.
The limits we can’t get past
To be honest about it: Webomat won’t build a large shop with thousands of products and a wholesaler or ERP integration, a booking system or a 200-page site with an editorial team behind it. Business websites: one-page sites, service sites, company presentations, and since October also a simple shop for smaller sales (catalogue, cart, payments, shipping, orders in the panel). You add the products in the panel; we don’t move them over from your old shop automatically. Within that scope, we build them well and fast.
The amount of work listed above is the real answer to the question in the first sentence. Under an hour doesn’t reduce craftsmanship to a slogan. It moves the craft to where a machine does it better, and leaves people with what people do better: decisions and oversight.
What exactly the agent sees on your website
Worth knowing, because it’s a common question: “so what exactly are you reading?” Here’s what the agent collects from your current site:
- the content of every page: headings, service descriptions, technical details,
- images: your own photos, stock photos, the logo, icons,
- structured data: phone number, address, opening hours, prices if you list them,
- structure: how many pages, how they link together, what’s in the menu,
- technical condition: speed, SSL certificate, mobile version.
And here’s what it does not collect: your visitors’ personal data (that’s your business, not ours), passwords, or anything outside your domain. The agent reads what any visitor can see, just faster and more carefully.
How the visual direction is created
This is the most underrated step, so let’s take it apart. A direction isn’t “picking a theme”; it’s a series of decisions made one after another:
- Colours from the logo. The agent extracts the dominant colours of your logo and builds a palette around them. A company with a red and graphite logo gets red and graphite, not navy just because navy is statistically safe.
- The character of the industry. A nursery and a law firm have different DNA. The agent picks the typeface and the shapes to suit your industry: round and warm, or straight and formal. You can see the difference if you compare a preschool website with a law firm website.
- A motif from the real world. If your website has a distinctive element, such as a product texture or the colour of your premises, the agent can carry it into section backgrounds.
- Contrast with competitors. Where possible, the direction steers away from what everyone in your industry already uses.
Only then, from a direction built this way, are the proposals created. That’s why Webomat websites don’t all look the same: they start from different brands.
A sample conversation in the revision chat
Here’s what it looks like from the client’s side, step by step:
You write: “The phone number in the footer is too small, customers are complaining. And add a pricing section.”
The system replies with a summary: “Here’s what I understood: 1) footer: enlarge the phone number to the main text size, 2) a new ‘Pricing’ section on the homepage, with three items from your current website. Do you approve?”
You click “Approve”. Shortly afterwards you get a new version with both changes. Don’t like the colour of the section? Keep writing, no forms or emails. Each change like this takes minutes, and the previous version waits in the history, ready to be restored with one click.
Common worries, briefly
“Won’t the agent publish something silly?” It won’t publish anything without your approval. You see the proposals before you pay, and the changes before they go live on your domain.
“What if something goes wrong after publishing?” Versions are never lost. Rolling back is one click, and every change has a date and an author (meaning you or the machine).
“Do I need any technical skills?” No. If you can write a message, you can use Webomat.
“What about my SEO copy?” We carry it over from the old site, page titles and meta descriptions included, and set up redirects automatically. How we protect your Google traffic is covered in our guide to website redesign without losing SEO.
Want to see what this looks like for your website? Paste your URL on the homepage. The screenshot and audit are free.